LONDON — British carmaker Aston Martin Lagonda on Tuesday launched a new non-electric SUV called the DBX707.
“It will be, and is, the greatest ultra-luxury, high performance SUV in the world,” Aston Martin Executive Chairman Lawrence Stroll told CNBC in an interview.
Aston Martin said the car has a 4.0 liter twin-turbocharged engine that produces 707 brake horsepower and enables it to go from 0-62mph in 3.3 seconds.
The 109-year-old company is only planning to produce 5,000 DBX707 vehicles per year and it expects sales to be strongest in the U.S. and China, with Europe not far behind, Stroll said.
The launch of the DBX707 comes a year after Aston Martin launched the standard DBX, which has captured a significant percentage of the market, according to Stroll.
“Aston Martin fans said they wanted something with more performance,” Stroll said. “The new vehicle will be the most powerful vehicle in the luxury segment.”
Elsewhere, Rolls-Royce and Bentley have launched their own luxury SUVs, while sportscar brands like Lamborghini and Ferrari have also entered the SUV market.
A lot of the technology in the DBX707 comes from the DBX medical car that was tested on 23 Formula One tracks last year, Stroll said.
An Aston Martin badge bearing the colors of the Union flag, also known as the Union Jack.
Bloomberg | Bloomberg | Getty Images
The launch of the internal combustion powered car comes as many other carmakers announce new electric vehicles.
Stroll denied that Aston Martin is behind on its production plans for electric vehicles, claiming that the company is slightly ahead of schedule.
“We’ve already launched three vehicles,” he said, pointing to a DBX hybrid that’s on sale in China as well as an electric versions of the Valkyrie and Vahlalla models. “We’re well ahead in our journey to ultimately be fully EV by 2025.”
Inflation and currency fluctuations have been affecting businesses worldwide as economies attempt to emerge from the Covid-19 pandemic but Stroll doesn’t expect these macroeconomic factors to have a significant impact on Aston Martin.
“We don’t see any affect,” he said. “Nor do the rest of the luxury sector.”
Unlike other carmakers, Aston Martin has not been hit hard by the chip shortage and other supply chain issues, he added. “We haven’t been affected by any supply shortages,” Stroll said. “We haven’t had problems with these semiconductors like other OEMs have.”
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